They are there to enable you to announce an important event or change about your business
or organisation, not for the sole reason of accumulating backlinks.The reclassification of the press releases
purpose has come about because of the number of free press release sites in existence.
They are mostly just infomercials written in dull sales talk.This is not to say that
SEO must be completely severed from the online press release. It's a simple as that.
We don't need any more, and most of what comes under the heading of press
release in the net age is out-and-out spam. In 1906 Ivy Lee, the father of
modern PR, invented it for Pennsylvania Railroad, a client of his at the time.In the
tn Internet Age, this form of PR has taken a whole new twist, as it's not
just professional journalists who need this information, but also the multitude of bloggers and web
writers.Hell, if you can catch a few of the Joe Public on the way too,
then all the better: Over one billion internet users are not to be sniffed at.Unfortunately
though, there are now tons of articles floating around the World Wide Web extolling press
releases as a form of Search Engine Optimisation (SEO).Lets get this clear: press releases are
a part of public relations, not SEO. Put yourself in the shoes of a journalist
or blogger when you write a press release. Is what you are writing about newsworthy?
chaussures puma It doesn't have to be something of international concern, but it does have to be
something of note in your niche.Most people today only write a press release for a
backlink to their website. Consequently, their press release offers nothing of interest to the reporter
or blogger. Think of any links gained as a bonus, not its raison d'être.It's important
to reclaim the press release because the internet is already full of spam. The press
release has been around for 100 years now. If you going to publish an item
on a free press release distribution site make sure you carry out keyword research, but
don't let it be an all consuming passion.If you don't have anything to announce then
don't write a press release. They accept anything and everything masquerading as a press release.Pushing
these low quality free press release sites are a whole gaggle of wannabe "SEO gurus"
who merely regurgitate what they have read elsewhere.For them, the only thing that is important
is building incoming links: Links, links and more links is their mantra.Don't let these fools
be your guide: let quality be your guiding light.A press release announces something. With one
or two exceptions these are mostly low-quality affairs with no editorial policy. Internet users don't
need it or want it.So lets get back to basics and write press releases for
the press, not spam for the bin.Mark Woodham is an editor at Press Release 001.
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